Strategic Communications
Public Opinion: Civic coalitions
on joint strategies, planning, training curriculum and collaboration on
major policy initiatives on national and global fronts.
Strategic Plans: Utilizes elections as an opportunity
for government and political leaders to outline results and share their
vision for the future through message development and targeted communications
and voter turnout. Advises government leaders to utilize elections as a
window for serious dialogue of fundamental issues and a country’s direction.
Training: Trains leaders and staff on message development including profiles, branding identity, and message development and discipline through speaker training and internal communication programs..
- » Egyptian Ministry of Finance & Afghanistan
Ministries of Commerce, Finance, and Communications: Wrote government
communication and media plans for targeted and public audiences on economic
reforms.
Central Bank of Southern Sudan - » Central Bank of Southern Sudan (BOSS): Conducted a communications review of the currency exchange and provided the final media effort in the Southern region of Sudan.
- » Parliament of Kyrgyzstan: Evaluated public and press access to the parliament and formulated recommendations for improvement based on international standards. See the report.
- » Kosovo: Directed Public Education-Information for EU-UNMIK for the Euro conversion, introduction of VAT, wage and property taxes, new pension program, commercial development and banking reform.
- » Nigerian government Business Monitoring & Price Unit: Created branding and communications plans for this government office responsible for investigating corruption in national contracts.
- » Montenegro: Directed campaigns promoting tax, electricity and pension reform for the government agencies.
- » Russia: Assistant Producer of national Russian TV talk show program “Ludi” (People).
Web Usability
We have a strategic partnership with Emerald
Strategies’ Kathy McShea who is one of the leading authorities on
public Web site usability, governance and research.
We use our knowledge of best practices to evaluate a Web site and make
recommendations on the basis of the latest findings on user testing and
research. The research methods include usability evaluations, task analysis,
card sorting exercise and online surveys.
- » U.S. House of Representatives: Evaluated 200+ Congressional web sites for usability, content and disability access by creating a scorecard on 100+ critical criteria providing direction for improvement.
- » Analyzed web trends for house.gov and housenet.gov – US Congressional portal and Intranet.
- » Heuristic Evaluations: Performed heuristic evaluations for US Holocaust Museum, US Council on Competitiveness and Daughters of Charity and foreign government agencies.
- » Task Analysis: Conducted research with typical users from the Council on Competitiveness to determine task time, click stream and page path for searches, purchases and interaction to improve Web site performance.
- » Card Sort: Ran and analyzed research exercises for Democratic GAIN Web site visitors to determine how to cluster, name and organize the site’s information architecture.
Communications Materials*
Media | Kyrgyzstan Outreach, Transparency and Public Participation Report*These materials can be used or recycled as long as credit is given to Kate Head or Strategies Worldwide.
